Our standards
What is on the label is what is in the bottle.
Most of this category is sold on hope. Rooted Ritual would rather be judged on three plain things: the dose in the bottle, the lab that checks it, and what happens if it does not work for you.
We do not manufacture anything. We read the labels, demand the paperwork, and decide what earns a place on the shelf — and we are answerable for that choice.
No. 01 — The house standard
Three rules we do not bend.
Dosed in full
We only carry brands that print every active with its exact amount per serving. No proprietary blends, no fairy dusting, no 40 mcg trace rounded up into a headline.
Tested by outsiders
We do not take a brand at its word. A batch reaches this shelf with a current certificate from an independent ISO-accredited lab, or it does not reach it at all.
Guaranteed for sixty days
Finish the bottle. If your hair, skin, nails or smile have not changed, write to us and we refund it ourselves — no forms, and no sending you to the brand.
Plate I — one serving, measured15 ml
No. 02 — On dosing
A trace amount is not an ingredient.
It is common to put a famous ingredient on the front of a bottle at a dose far below anything studied, because the name sells and the amount is buried. Nothing is stocked here on that basis: fewer actives, each at a level worth taking, printed openly so you can compare Rooted Ritual against whatever else is on your counter.
Biotin
Keratin structure — strand strength
5,000 mcg
Vitamin C
Collagen synthesis cofactor
90 mg
Zinc
Follicle repair and turnover
11 mg
B-Complex
Energy metabolism, scalp health
Full spectrum
Hydrolyzed Elastin
Firmness in the skincare set
Per label
Amounts shown are per serving of the Liquid Multivitamin unless noted. Full panels are printed on every product page.
No. 03 — On testing
Checked by someone with nothing to gain.
No. 01
Potency
Confirms the amount on the label is the amount in the bottle — at manufacture and at the end of shelf life, not just on day one.
No. 02
Heavy metals
Lead, arsenic, cadmium and mercury screened against California Prop 65 limits, which are stricter than the federal requirement.
No. 03
Microbials
Yeast, mould, salmonella, E. coli and total plate count on every liquid batch, where contamination risk is highest.
No. 04
Identity
Each raw ingredient is verified before it enters the batch, so what the supplier calls it is what it actually is.
A batch we cannot see a current certificate for is not put on sale
No. 04 — The guarantee
Sixty days, and you may keep the empty bottle.
Hair grows roughly half an inch a month. Skin turns over in about four weeks. A fourteen-day return window is designed to expire before you could possibly judge the result, so ours runs for sixty — long enough to actually finish a bottle and decide.
If it did not work, write to us within sixty days of delivery and we refund the order. You do not need to ship anything back, and we will not ask you to prove you used it.
- Vegan, non-GMO, and free from gluten and added sugar
- Every brand we carry manufactures in a GMP-certified, FDA-registered US facility
- Peroxide-free whitening — enamel-safe by formulation, not by claim
- Nothing stocked that uses filler to bulk out a serving size
Plate II — the firming set, covered by the same terms